Vendor Community
SF Public Market will be defined by its vendors — an exceptional community of independent merchants, fishermen, farmers, food makers, bakers, butchers, cheesemakers, specialty producers, chefs, restaurateurs and emerging entrepreneurs.
Our Vision
This will not be a conventional food hall built around interchangeable concepts or national chains. SF Public Market is being created as a living marketplace of distinctive local businesses and the people behind them.
Our vision is to bring together businesses and producers who represent the extraordinary food culture of San Francisco and Northern California — people who bring authenticity, quality, craftsmanship and a genuine connection to the Bay Area.
Who We Want to Hear From
Built for Independent Businesses
Strengthening the connection between the Market and San Francisco's historic working waterfront — local fishermen and seafood businesses connecting directly with the public.
Artisan food producers who bring exceptional quality and craftsmanship — from slow-fermented sourdoughs to hand-cut meats and small-batch cheeses.
Small farms and growers from San Francisco and Northern California bringing fresh, seasonal produce and rare varietals to the market.
Chefs, restaurateurs and prepared-food concepts rooted in the cultures and culinary traditions that make San Francisco distinctive.
Specialty coffee roasters, beverage makers and dessert businesses that reflect the depth and creativity of the Bay Area food scene.
Emerging entrepreneurs and specialty food producers developing the next generation of San Francisco food businesses.
More Than a Place to Sell
Entrepreneurship Platform
The Market's Innovation Kitchen and entrepreneurship platform will provide emerging businesses with access to shared infrastructure, mentorship, business resources and testing opportunities — and pathways toward permanent market participation.
Workforce Programs
Workforce programs will help develop the talent that our merchants need — building the next generation of skilled food professionals for San Francisco.
Business Development
Where possible, the Market will create pathways that allow businesses to start small, prove their concept and grow within the SPM ecosystem.
Rooted in San Francisco
Our merchant mix will reflect the cultures, neighborhoods and culinary traditions that make San Francisco distinctive. Particular emphasis will be placed on strengthening the connection between the Market and San Francisco's historic working waterfront.
We prioritize businesses that bring authenticity, quality, craftsmanship and a genuine connection to the Bay Area — not chains or interchangeable concepts.
Special opportunities for local fishermen and seafood businesses to connect directly with the public at Pier 45.
Merchants who reflect the cultures and culinary traditions of San Francisco's diverse neighborhoods — so every San Franciscan sees their city in the market.
Pathways for emerging food businesses to get their start, prove their concept and grow — with shared resources, market-wide programming and storytelling.
SF Public Market is in its formative stage. Joining our Founding Vendor Community does not require a commitment to lease space — it is an opportunity to express interest, participate in the development process and help us understand what independent merchants need from a great public market.
